Make it stand out.

Visual Merchandising Consultancy Done Right

Visual merchandising display for mens summer collection

Welcome to Troy Ware Creative—your visual merchandising specialist based in Sydney, serving retailers locally, across Australia, and internationally. With over 25 years’ experience in retail storytelling and design, we help brands of all sizes transform their stores and window displays into compelling, sales-driven brand experiences.
Whether you’re a boutique in Sydney CBD, a flagship in the Eastern Suburbs, or a retailer located interstate or overseas, our tailored consultancy delivers creative solutions, seamless installations, and expert training to help your retail space stand out—wherever you are.

Yellow L corner bracket graphic from TWC logo
Yellow L corner bracket graphic taken from our TWC logo
Window display with custom surfboards that display product and Polariod family photos as a backdrop to give an Australian twist to a Christmas window
Fun window display with family feel, mun and kid mannequin with swing and instagram images as backdrop for a family window feel

Elevate Your Retail Environment: Transform your store into an inviting and visually stunning haven that entices customers to explore. I specialise in arranging products, optimising layouts, and utilising colour and lighting to create an unforgettable shopping experience and boost sales..

Creative Displays, Lasting Impressions: My innovative window displays go beyond ordinary arrangements. I craft immersive installations that tell stories, evoke emotions, and leave a lasting brand impression to excite existing customers while enticing new ones.

Tailored to Your Brand: Your brand identity is at the forefront of my designs. Whether you're a chic boutique or a modern tech store, I adapt my approach to reflect your unique style, values, and target audience.

retail store visual merchandising of womenswear collection

Boost Sales and Engagement: A well-organised and visually appealing store can have a direct impact on sales. By strategically placing products and creating focal points, I help guide customers through the shopping journey, leading to increased engagement and conversions.

Flexible Services: From one-time revamps to ongoing Visual Merchandising Companies support, I offer a range of services to suit your needs. Let's collaborate to find the best solutions for your business's growth.

Nationwide Reach: While based in Sydney, I serve clients across all of Australia as well as globally with online support. Whether you're in bustling cities or tranquil towns, I bring my expertise to you, helping businesses of all sizes thrive.

Let's Get Started: Ready to enhance your retail space and take your brand to the next level? Contact me today to discuss your goals, ideas, and vision. Together, we'll transform your store into a captivating destination that leaves a lasting mark and captures sales.

Create

Visual Merchandising Prop Design, bringing the sheep from the EVERAU logo into a table top display feature using recycled materials.

Dream it

Build it

Grow it

Dream it • Build it • Grow it •

Retail Visual Merchandising Companies - Troy Ware Creative

Visual Merchandiser 

(noun) [viz-oo-uh]

                   [mur-chuh n-dahyz-er]

Someone who sees what your space could be and makes it real.

See also   wizard, magician