Why Moodboards Matter: A Creative Guide for Designers, Stylists, and Visual Merchandisers

Moodboards are more than just pretty pictures — they’re a vital part of the creative process. From retail window displays to brand design, fashion styling to packaging concepts, a well-crafted moodboard helps clarify vision, align teams, and spark inspiration. In this post, we explore how (and when) to use one — plus get a free template!