Directives/Guidelines
Visual Merchandising directives are key for success for any set up, be it windows or in store product placement. If you want consistency, especially when working with various countries, a clear VM guide is a must.
Below is just a small collection of seasonal VM directives, VM standards manual and seasonal look book. Please note some directives are put together by my team under my guidance.
Seasonal VM directive example
In store product directive
Window directive
Visual Merchandising Standards Manual
Seasonal Look book from Hackett London
