Props
Props are often used to help elevate the store and give a little fun plus can help tell the brand or the seasonal collection product story. Props can be seasonal or long term depending on the needs. Below is a small selections of props or store enhancement decoration.
Mannequins
Oxford stripe shirts is part of the icon product range for Brooks Brothers. Taking that detailing and adding our fleece logo to create these fun and eye catching mannequins that would be unique to our brand. Working with a vendor to produce a mannequin that helped bring a fun, casual and branded display tool to liven up our stores. Men’s used a navy stripe while women’s was with a pink stripe. We used navy fleece for our mainline collection and red fleece for our diffusion label called Red Fleece.
Female seated
Female standing leg pose 1
Female standing leg pose 2
Female table top bust form
Male seated
Male standing leg pose 1
Male standing leg pose 2
Male table top bust form
Suiting bust form in actual BB suiting fabric
Suiting bust form in actual BB suiting fabric
Tie bust from in BB shirting fabric
Women's Red Fleece print
Mens Red Fleece print
Women's Mainline print
Mens Mainline print
BB boy figurine
Working with an artist, I created a fun BB boy figurine that we could use for a window campaign as well as in store prop to help bring some fun and life into the store as well as some youthful injection. I create this all American boy character with the iconic preppy look Brooks Brothers is known for, then added another 3 looks,, all in iconic BB items and styles. We would create smaller figurines and also a large 1400mm high figurine.
All 4 BB boy looks
Preppy look
Suiting guy
Cool Casual guy
Casual backpack guy
Final samples of the 4 figurines
Original boy set up in showroom to give examples of how it would be set up in a store
Another in store set up example showing the large and smaller boys and how they would look
Hangers
When Brooks Brothers APAC developed a new store concept, which later became the new global concept, I felt we needed a new hanger design to elevate the store concept. Working with a new vendor, I finished with the below wooden hanger range, in a colour to match back with the store concept and added the gold plate on the front for branding.
Wallpaper design
Below is a selection of wall paper used in fitting rooms or the back of wall bays on the shop floor
Fitting room wallpaper matching back with the mannequin design for consistency
This is printed on a wallpaper textured fabric
Snow Globe
As a gift with purchase for our customers at Christmas I designed this snow globe. It would work back with our Christmas window at the time that had the fleece ribbon tree similar to the one in the globe. This fleece ribbon tree was used instead of a tradition Christmas tree for a point of difference.
Fleece shelf unit
For a fun display point I created this fleece shelf unit. The fleece being Brooks Brothers logo, it was a new way to create a nice moment in the store and showcase a variety of products, prints, fabrics and textures mixed in with a mannequin display
Double B branding prop
As an extra branding element, this prop was design to fill a void space high on top shelves in the stores
