Pitti Uomo

Pitti Uomo (in English, "Pitti Men"), is one of the world's most important platforms for men's clothing and accessory collections, and for launching new projects in men's fashion. It's held twice yearly in Florence, at the Fortezza da Basso. Hackett would hire the old gun shed that was heritage listed so we would have to build everything inside an ensure we did not touch any of the buildings structure. We had this space to ourselves,, dividing it up into 3 sections so we could bring to life 3 complete stories about the inspiration behind the upcoming collections. Every year we would be a major draw card and the talk of the event. Yes, that is a pool in the picture above we had built for the showing that year. We cut the standing mannequins legs from the knees down to create more depth so it felt more realistic.