WINDOWS
Window displays are used as an initial attraction to bring customers into a store and are also used as a marketing tool to communicate the brand's image to the consumers as well as to distinguish itself from its competitors. The importance of the window display is that it is a touch point consumers have with the brand. Memorable windows can help get your brand name talked about when they are away from the store or be the reason the consumer returns, remembering to go back to try on the gorgeous outfit that was displayed and styled so well, they will leave not only with that dress, but the shoes, handbag and necklace that just looked amazing with the cardigan to complete the look
Below you will find a small collection of some window displays that I designed for various well known global retailers, like .Brooks Brothers, Ralph Lauren, Hackett London, Oroton and GAP
Hackett London
Hackett is a British multi-channel retailer of clothing for men and boys which prides itself on providing accessible luxury with the unique Hackett signature. 'Hackett is a brand that dresses men of all ages,' says founder and chairman Jeremy Hackett, 'in a style that is classic but not old-fashioned. '
At Hackett London I was the global Visual Merchandising Director and would work with my direct team across the globe as well with franchise partners and wholesale accounts to ensure global consistency was maintained. At the time I was there, we had stores all over Europe, Scandinavia, Asia and Middle East, with Mexico and South Africa being added to the Hackett world map.
British seaside window for new summer collection.
British seaside window, pops of colour and fun ways to showcase product. Who said a sale window had to be boring.
The waves in front moved to create the feeling of the boat going through the water
Proud to be British, this window was all about our birth place, London.
British traveller window. Old maps used to cover the walls.
British traveller window
This store had two very narrow windows which we would use to help showcase accessories along with clothing
Formal window for Hackett London with a twist
We all love a little bit of magic
A giant collar and bow tie plus bowler hats stuck to frames helped make this window grab your attention.
Christmas window for Hackett London. The concept was being in a ski cabin
More of the ski cabin concept Christmas window.
If you look on the back wall, you can see the brand name spelt out using various skiing equipment. Christmas window for Hackett London. The concept was being in a ski cabin
Clocks window done in Brussels flagship store
Clock window using real antique clocks
Using key items from the new winter collection, I had an artist sketch an image and had it printed on brown paper to create a unique backdrop for this window
Another one of the sketches used for this window concept.
Christmas window, this time the concept was being in your country estate. It was made fun and playful, for example the child diving into the hay stack
The Christmas country estate concept main window.
The full view
Same concept tweaked for another store
"H" from the Hackett London is featured, hanging from a Square box covered in faux box hedging and pebble floor.
Another window of the "H" hedge concept
Full shop front view of the Sloane St flagship store in London
I just love the level of detail that went into the accessory windows.
Finding these vintage gardening props took a lot of searching but it was well worth it.
Brooks Brothers
Brooks Brothers is the oldest men's clothier in the United States, founded in 1818 by Henry Sands Brooks he opened his first store in New York. Brooks Brothers is proud to uphold the same traditions and values for nearly two centuries. In 2018 Brooks celebrated its 200th birthday, not many clothing retail brands can say they’ve achieved that.
My role for Brooks Brothers was Director of Visual Merchandising and Store Design. Below you will see just a small collection of my work
I worked with an artist to do some sketches, one was the front of our iconic flagship NEW YORK store on Madison Ave and the other was a New York skyline. We also did 5 guys and 4 girls in current season product
Brooks Brothers sketch window
Brooks Brothers sketch window
Chinese New Year 2018 - Year of the Dog. Using some dog images we added sunglass and bow tie to create this fun window.
Chinese New Year 2018 - Year of the Dog
Chinese New Year 2018 - Year of the Dog
Chinese New Year 2018 - Year of the Dog
Chinese New Year 2019 - Year of the Pig. Using the pig face from the product collection, I created mask that the mannequin would hold over its face, plus a big pig face 3D cut out
Other CNY 19 examples
Close up of the pig mask - super cute
Chinese New Year 2020 - Year of the Rat
Chinese New Year 2020 - Year of the Rat
Summer vacation window from Shanghai
Summer vacation window
Singapore summer vacation window
Summer vacation window in Malaysia
Colourful season transition window
Colourful season transition window
Made to measure suiting window
Made to measure suiting window
Brooks Brothers fleece logo using box hedging and lighting to highlight our iconic logo
Brooks Brothers fleece logo using box hedging and lighting to highlight our iconic logo
Season transitional window
Lotus flower window using a print from our product
Made to measure window
Heritage branding window
Oroton Australia
Oroton is Australia’s oldest luxury fashion company founded in 1938. The company’s main product category is bags for women and men. The company sells other products such as eyewear, accessories and small leather goods, and launched its ready-to-wear apparel line in 2019.
During my time with Oroton, I was the Group Visual Merchandising manager overseeing all the company brands. Oroton store globally, from Australia, New Zealand, Hong Kong, Singapore and Malaysia with opened the first Dubai store.
resin Poppy's grab the attention of many as they walked past this window display. In fact, every single one in all stores globally was sold after the display finished.
Poppy window with decal
Native Australian birds was a collection favourite this season
Bringing some of the bird print on the wall and 3D layering
Neon display
On the tv we showed our runway show, next to the tv we had it set up as model racks from behind the scenes.
This was a flagship store in MBS Singapore. Due to our store shop front being very gold and makes one big beautiful shinny statement, we keep the windows more simple and ensure the product is the hero item on display.
These fun colourful zebra's put a smile on everyone's face
Ralph Lauren
Ralph Lauren Corporation is an American fashion company producing products ranging from the mid-range to the luxury segments. They are known for the clothing, marketing and distribution of products in four categories: apparel, home, accessories, and fragrances.
Ralph Lauren was also one of the brands I was lucky enough to manage as part of my role as Group VM manager. On my team was a windows manager and three state interior managers, along with a wholesale manager plus some field VM team members.
GAP AUSTRALIA
GAP were born in San Francisco and founded in a state of idealism. In 1969, Don and Doris Fisher opened a first of its kind store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style and is found globally. Originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than make clothing; we shape culture.
I looked after GAP along side Brooks Brothers while Oroton Group had the Australia license.. Window concept would come from global head quarters and we would adapt to suit our market and store space
